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Archive by author: SuperUser AccountReturn
Dec 17, 2018
Digital transformation has revolutionized retail banking and data is the jet fuel for the seismic shift in the credit union business model. A data strategy is foundational for credit unions to compete in today’s digital world and is required to effectively implement a holistic platform of enhanced analytical decisioning. Business Intelligence and analytics (all powered by data) are cultural shifts analogous to moving from ledger cards to core technology platforms.
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Dec 12, 2018
Credit union membership growth! How do you measure it? It seems like a simple question, just like “where can I get the best burger in town?” seems like a simple question. However, once different interpretations of what constitutes a new member—or a good burger come into play—things don’t stay so clear.
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Oct 10, 2018
Many credit union marketers have difficulty telling the difference between a Facebook group and a Facebook page. Is there a tradeoff between using a Facebook group vs page? How are they different and which way should I go?
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Oct 10, 2018
In my last two blogs, I described why credit unions should dominate their competition and local retail markets and why growth for growth’s sake will get them to the promised land.
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Oct 05, 2018
In our earlier posts, Part 1 and Part 2, we shared credit union trends revealed in the bi-annual survey conducted earlier this year by Information Builders’ partners Best Innovation Group (BIG) and OnApproach.
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Oct 02, 2018
Growth for Growth’s Sake is what every Credit Union should be seeking!
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Sep 13, 2018
Caveat emptor. Let the buyer beware.
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Sep 13, 2018
Video marketing is here, and it is here to stay. Video has become an integral part of online marketing that your credit union CANNOT afford to ignore. It is the most effective tool for sharing information and entertaining content with your members. According to Cisco, by 2020 video will make up 79% of all internet traffic.
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Sep 05, 2018
Credit Unions can, and should, be the dominant retail financial services provider in every market in the US.
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Aug 30, 2018
It is imperative that your Credit Union has a social media strategy in today’s digital climate. However, what is even worse than having no social media strategy for your credit union is having a bad social media strategy. It is important that you avoid these three social media mistakes at your credit union.
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